Adding Paid Partnership Tag

For all TAKUMI campaigns, you will be required to tag the brand partner in all your content when posting. Please ensure you've requested to use the "Paid Partnership" tag directly through Instagram. 

In-Feed Static:

After you've selected a photo or video and added a caption, effects and filters, tap Next.
Turn the Add Paid Partnership Label toggle on .
Optionally, you can post without adding a brand partner and will be prompted to Share Anyway.
Tap Add Brand Partners to add the name of the business in your post.
Note: You can select up to two brand partners whether they’ve approved you or not.
You can turn the Allow Brand Partner to promote toggle on , for ads to appear. If you don’t want to promote, tap Done and then Share.
Note: If you add more than one brand partner, your post can’t be promoted.

Stories

From Feed, tap at the top right of the screen.
Once you've taken a photo or video, tap the link icon at the top of the screen.
Tap Add Brand Partners or Add Paid Partnership Label to search for the business. Please keep in mind that the brand partner must have a business profile to appear in search results.
Tap the name of the brand you want to add to your story.
You can turn the Allow Brand Partner to promote toggle on , for ads to appear. If you don’t want to promote, tap Done and then Share.
Note: If you add more than one brand partner, your post can’t be promoted.

Reels

After you've selected a photo or video and added a caption, effects and filters, tap Next.
Tap Advanced Settings.
Turn the Add Paid Partnership Label toggle on .
Tap Add Brand Partners and search for the brand.
Tap the name of the brand you want to add to your post.

Updated on: 28/02/2024