Articles on: CAMPAIGN MANAGEMENT

What happens if I post without #AD at the start of my caption?

It's essential that you include #AD to ensure your content is aligned with ASA Guidelines. It is likely your content will not be approved to post without this.

If you do not include this, you will be asked to edit the copy if applicable (IG Static/Reels). However, these capabilities are not available on IG Story or TikTok so in this instance, you will be asked to remove the post, amend the missing #ad and re-post. We are aware this can skew your engagement so we advise to give your post a thorough double check before going live.

Updated on: 09/01/2024

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